Market

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4 min read

Why Blue Hour Sells Homes

The twenty minutes after sunset are the most valuable minutes in luxury real estate.

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Mira Tanaka

Founder & Managing Director

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Blue hour is the short time after sunset when the sky turns deep blue and the lights inside a house begin to glow. It is our favourite time to show a home.

Warm inside, cool outside

At blue hour, the warm light inside and the cool blue outside create a natural contrast. A glass house looks like a lantern. Buyers remember that feeling.

People buy the evening they imagine, not the floor plan.

How we use it

Every Lumare listing is photographed and filmed at blue hour. Private viewings are planned for the same time, whenever the season allows.

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Overwater villas at Azure Lagoon Pavilion.

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Pool water surface with soft blue light patterns at night

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